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Privacy Policy

Last updated: August 2026 · UK GDPR Compliant

Welcome to ACE Goalkeeping (Ashton Coxon Elite Goalkeeping, "we", "us", or "our"). We are committed to protecting and respecting your personal privacy and the privacy of the young goalkeepers we coach in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

The Data Controller responsible for your personal data is:
Ashton Coxon, trading as ACE Goalkeeping
Operating in: Nottingham & surrounding areas, United Kingdom
Contact: +44 7938 517752 | Instagram: @ace.goalkeeping

2. What Personal Data We Collect

We may collect and process the following information when you interact with our website or book training sessions:

  • Parent/Guardian details: Full name, mobile telephone number, email address.
  • Participant details: Child's first name, surname, and age (to ensure age-appropriate session planning and duty of care).
  • Session preferences: Preferred session types (1-to-1 or group), group size, availability dates, and any relevant coaching notes or medical/access information you choose to share with us.
  • Technical data: IP address, device type, and browser preferences collected automatically via necessary cookies when browsing our site.

3. How We Collect Your Data

  • Direct submission: When you complete the session enquiry form on our website to generate a booking request.
  • Direct communication: When you contact us via WhatsApp, phone calls, SMS, or Instagram direct messages.
  • Third-party tools: When viewing embedded interactive maps (Google Maps) or visiting third-party social profiles linked from our site.

4. Why We Collect Your Data & Legal Basis

We only use your personal data when the law allows us to. Most commonly, we process your information for:

  • Contract / Booking fulfilment: To arrange, confirm, and deliver goalkeeper training sessions and communicate timings/venue details.
  • Safeguarding & Health & Safety: To ensure coaching sessions are safe, age-appropriate, and compliant with FA safeguarding standards.
  • Legitimate Interests: To respond to enquiries, manage customer relationships, and maintain the functionality and security of our website.
  • Consent: Where you have agreed to cookie preferences or provided consent for coaching media (photos/videos with parental permission).

5. Sharing Your Data

We never sell, rent, or trade your personal information. We only share data with trusted service providers necessary for operating our coaching services:

  • WhatsApp (Meta Platforms): Used for secure end-to-end direct communication and session confirmations.
  • Netlify: Our website hosting provider.
  • Google: Used for embedded venue maps and review platform integrations.
  • Emergency services / FA Safeguarding: Strictly where legally required to protect a child's safety or welfare.

6. Data Retention

We keep your booking and contact records only for as long as necessary to provide coaching services, manage ongoing bookings, and meet our legal and insurance requirements. You can request the removal of your contact details at any time.

7. Cookies & Local Storage

Our website uses minimal cookies and local browser storage. We use local storage solely to remember your cookie consent preferences so the banner does not repeatedly disturb you on subsequent visits. Third-party embeds (such as Google Maps) may set functional cookies according to their respective privacy policies.

8. Your Legal Rights (UK GDPR)

Under UK data protection law, parents and guardians have rights including:

  • Right of access: Request a copy of the personal information we hold about you or your child.
  • Right to rectification: Request correction of inaccurate or incomplete data.
  • Right to erasure: Request that we delete your personal data ("right to be forgotten").
  • Right to restrict or object: Restrict or object to the processing of your data in certain circumstances.

To exercise any of these rights, simply message Ashton directly via WhatsApp on +44 7938 517752.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our coaching services or legal obligations. Any updates will be posted directly to this page with an updated revision date.